Nobody knows for certain how long it will take for the Covid-19 pandemic to subside but everybody knows one thing for certain—the world is never going to be the same again.
Eating out, going out for the movies, travelling, holidaying, going to an amusement park, or even meeting people and making new friends, everything is going to change. Obviously, brands will also have to change the way they market and sell their products and services.
It’s time you too changed your social marketing strategy by simply buying Twitter votes for your polls or likes for your tweets so that you can look beyond numbers and do something really useful and productive for your brand.
Ramp Up Your Content Volumes
With real-life interactions restricted due to the pandemic, people have been forced to rely on virtual interactions on social platforms to stay in touch with their loved ones. Obviously, this means you need to significantly boost the volume of your social marketing content.
Stop spending hours trying to get ten visitors to interact or engage with your social profiles. Instead, simply buy likes, views, plays, and other metrics and watch organic metrics soar as high numbers attract more eyeballs and this, in turn, leads to higher numbers.
Expand Your Social Presence
Never had time to create YouTube videos for your brand? Wary of setting up your Insta profile without creating a content bank to ensure regular uploads? Once you boost the metrics and numbers with smart perception-management packages, you can move on to more important things.
The best part is that expanding to newer platforms will help boost your brand’s popularity across the social media universe. Once organic likes and shares and other engagement metrics take off, you can restrict yourself to buying likes for big-ticket posts or buying Insta views for updates that that extra support from your side.
Finetune your Brand’s Positioning
Covid-19 is a serious issue but there’s no need to go overboard and behave as if the world is coming to an end. There are still many reasons to hope, laugh, enjoy, and entertain yourself. Combine good old keyword search and online analytics with user feedback and engagement to create more targeted content that will enhance your brand’s positioning in the market.
This crisis is an opportunity and you must ask yourself this very important question. Is it worth spending all your time and effort trying to get more people to like your FB posts or Insta updates or YouTube videos or vote in your Twitter poll? Or is there more to your social marketing strategy?