The followerz Blog
Stay up to date with the latest news on how to increase your social media followingContent Ideation 101 for the Busy and Confused Social Marketer
Is your content working? Understanding the ideation process for more popular content. My content’s out there but it's just not gaining traction. I am getting new followers and more and more likes but putting out good content is becoming tougher after the initial...
Smart Innovation or Unnecessary Tinkering – 3 Pointers for the Confused Social Marketer
Only change is constant, sometimes you may feel that this adage was designed solely to describe the world of social marketing. Does this mean you should be constantly innovating with your social marketing strategies and tactics? Or should you focus on creating a good...
The 8-Second Conundrum – 4 Tips for Creating Content for the Hyper-Distracted Social Audience
A goldfish is said to have an attention span of nine seconds. Thanks to smartphones and the social media revolution, the average attention span of humans have fallen from around 12 seconds in 2000 to just eight seconds in 2020. This means you have less than eight...
India bans TikTok – Do You Have a Disruption-Proof Social Marketing Strategy?
2020 can officially be declared as the year of the ‘unknown unknowns’, which refers to all the bad stuff that happened because mankind still does not understand the perils and dangers of microscopic viruses. Well, social marketers in India got a rude introduction to...
The X-Factor in Your Brand’s Social Marketing Strategy—Humour, Humour, and More Humour!
Creating a unique identity for your brand on social media can be a very daunting experience. Social platforms are dynamic, chaotic, cluttered, and unpredictable. A trend that catches the fancy of the audience can and will go viral for no reason whatsoever. Conversely,...
3 Ways How the Working-from-Home Trend Will Transform Your Social Marketing Prospects
What’s the easiest, simplest, and cheapest way to entertain yourself when you are feeling bored? Just log on to your favourite social media platform and check out updates from your friends, relatives, and contacts. And then, move on to your next-favourite platform and...
Buying Likes or Followers – Be Smart and Think Strategically
Never make the mistake of thinking that buying Facebook likes or Instagram views is all about boosting your social popularity. If it were that easy, then nobody would do anything other than just buying likes. To really benefits from your decision to buy FB likes or...
Social Marketing and Politics—Not a Black-and-White Issue
Should your brand have a political opinion? Or should you completely and totally avoid politics when promoting your brand? Stop Searching for that Perfect Solution Before you give an answer, just consider this—is it even in your control? Do you really have the option...
Take Your Social Engagement to the Next Level With Social Media Polls
Ever wonder why polls are so popular? Simple, it’s all about the power of choice. Participating in a poll is fun because you feel empowered. It’s nice to know that your choice matters and somebody actually wants to know what you feel about the issue being polled. This...