Girl meets boy. They hang out together. Move on with their lives. Worst love story ever.
Girl meets boy. They hang out, get married, live together, fight, make up, fight again, make up again, have kids, die together—now that’s a love story.
Similarly, social media marketing is all about engagement. You managed to get a couple of Facebook users to view your page? Worst social media strategy ever. You got them to like your page, post comments, share your content, and remain engaged – that’s what social media is all about.
Unfortunately for those just beginning to explore social media marketing, half a dozen likes, a few comments, and one or two shares is just not going to make a good impression. Talk about Facebook engagement and people think in terms of hundreds of thousands of Likes, thousands of comments, and many hundred Shares. Is it fair? Definitely not. Is it how the system works? Yes.
What makes matters worse is that nobody wants to be the one to like an unknown page. There is no place to hide in the big bad world of social media. Nobody wants to become an object of ridicule by being the only guy/girl to like a new page. So, why don’t you make it easy for them and buy Facebook likes for your page?
When people see thousands of likes for your page, they will not think twice about being the first in their social network to like the page. After all, thousands of Facebook users can’t be wrong, right? This is simple human psychology and there is nothing wrong about benefiting from how most people think and behave.
Ever wondered why having a Coke or Pepsi is never about just quenching your thirst? It may be about having fun, chilling out, impressing the girl, or about quality family time, but never about just having a drink. Why? Quenching thirst is boring. It is just an urge that everybody has. Getting the girl – now that’s different.
Follow these rules for your social media marketing strategy as well. Don’t try to change the world. It was here first. Instead, just play the game the way everybody plays it and stand out with your superior content.
Instead of wasting time debating the pros and cons of buying likes, just be done with it so that you can move on to bigger things like giving users an experience unmatched by any other page on Facebook.