Why buy Twitter followers when it does not provide any benefit other than just making your Twitter account more popular than it truly is? Well, deciding to buy Twitter followers for a personal account may be difficult to justify. However, focusing on numbers may not be a bad move for your firm’s or organization’s Twitter account.
Existing clients may do a rethink about the future after discovering that your firm’s Twitter account has just a few dozen followers. You may be doing a great job for the client. Yet, the lack of followers on Twitter may become a deal breaker.
The customer may be always right, but this is just ridiculous. Yet, there is no point cribbing about something beyond your control. What is in your control is the decision to buy Twitter followers. Are you sure you are ready to risk losing a customer over an imaginary number in a virtual world?
Your existing clients may turn out to be reasonable people who attach more importance to your service than your Twitter followers. However, potential clients, suppliers, and even employees may judge your success on the basis of your social media popularity. To be clear, merely having followers will not guarantee an increase in orders or cool discounts. However, a down-in-the-dumps Twitter account is certainly going to make things tougher for your business.
You must have heard stories about big brands and celebrities buying followers on Twitter. Don’t dismiss this tactic as an exercise in megalomania. Rather, it is simply about avoiding the risk of seeming inadequately popular and influential on social media. Having very few followers can easily become a point of ridicule, and no business can afford such unnecessary notoriety.
As far as ethics and morality is concerned, this may have been relevant had you intended to rely solely on bought followers to make your account look active. If you intend to tweet relevant and useful information on a regular basis and are doing your best to increase client engagement on Twitter, then buying Twitter followers as a shrewd business tactic is not a bad idea at all.
Getting traction on Twitter can be a surprisingly difficult task even for those who don’t have to run a full-time business. New entrepreneurs struggling to stay afloat in the competitive market can neither ignore Twitter nor spend all their time hunting for followers. In such a scenario, buying followers can actually make all the difference between success and failure.
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