Keep this simple analogy in mind the next time somebody tells you buying likes, views, shares, or plays for your brand’s social presence is a waste of time.

Building a brand is easy if you have a big audience base waiting to engage with your brand and its unique product or service.

Acquiring this large audience base is easy if you have a strong, popular, and visible brand.

Guess the dog catching the tail analogy is beginning to make sense now.

Play the Game to your Advantage

It’s nobody’s case that you can just buy your way to social popularity. Only a combination of a good product/service, quality content, and sustainable messaging efforts will give you a real shot at social marketing success.

What buying likes for your Insta updates or votes for your Twitter polls or views for your YouTube videos will do is that it will take care of the perception management part of social marketing.

Numbers matter. Period!

Wonder what happened to all that talk about Instagram hiding likes on posts? There was a lot of talk about platforms coming together and hiding numbers so that people stop obsessing about them.

Such trials petered out because, ultimately, numbers matter. They matter in the real world and they certainly matter on social media. Nobody really cares whether your posts have more ‘real’ likes, whatever that means, as compared to ‘paid’ likes.

All people do is just look at the number and form instant conclusions depending on whether it seems too high or too low. And ten times out of ten, posts with high metrics will enjoy more credibility than those with low numbers.

Nothing to Lose—Just Try!

There’s no point being too conservative about experimenting with your social marketing strategy. Any and every tactic is fine as long as it boosts your brand’s visibility and gives you a bigger platform to market your product or service.

Remember, something as inane as JCB machines at work became a viral sensation in India for a few months in 2019. If #JCBdigging can be a viral hashtag, then certainly your platform will survive even if your experiment with bought likes or views or shares or plays doesn’t work out as you planned.

The post Simplifying Social Marketing—Numbers Don’t Matter, Only Big Numbers Do! appeared first on Followerz.

Eating out, going out for the movies, travelling, holidaying, going to an amusement park, or even meeting people and making new friends, everything is going to change. Obviously, brands will also have to change the way they market and sell their products and services.

It’s time you too changed your social marketing strategy by simply buying Twitter votes for your polls or likes for your tweets so that you can look beyond numbers and do something really useful and productive for your brand.

Ramp Up Your Content Volumes

With real-life interactions restricted due to the pandemic, people have been forced to rely on virtual interactions on social platforms to stay in touch with their loved ones. Obviously, this means you need to significantly boost the volume of your social marketing content.

Stop spending hours trying to get ten visitors to interact or engage with your social profiles. Instead, simply buy likes, views, plays, and other metrics and watch organic metrics soar as high numbers attract more eyeballs and this, in turn, leads to higher numbers.

 Expand Your Social Presence

 Never had time to create YouTube videos for your brand? Wary of setting up your Insta profile without creating a content bank to ensure regular uploads? Once you boost the metrics and numbers with smart perception-management packages, you can move on to more important things.

The best part is that expanding to newer platforms will help boost your brand’s popularity across the social media universe. Once organic likes and shares and other engagement metrics take off, you can restrict yourself to buying likes for big-ticket posts or buying Insta views for updates that that extra support from your side.

Finetune your Brand’s Positioning

Covid-19 is a serious issue but there’s no need to go overboard and behave as if the world is coming to an end. There are still many reasons to hope, laugh, enjoy, and entertain yourself. Combine good old keyword search and online analytics with user feedback and engagement to create more targeted content that will enhance your brand’s positioning in the market.

This crisis is an opportunity and you must ask yourself this very important question. Is it worth spending all your time and effort trying to get more people to like your FB posts or Insta updates or YouTube videos or vote in your Twitter poll? Or is there more to your social marketing strategy?

The post Add the Power of Paid Likes and Shares to your Social Strategy and Move on to Bigger Stuff Immediately appeared first on Followerz.

This is an important question because knowing the answer can make it a lot easier for you to master the tricky world of social marketing.

The Game of Marketing

Marketing is a funny thing where there are two parties with completely opposite expectations and goals. The marketer wants to convince the audience to ultimately dip into their pockets and pay for his/her product or service, and that this can be done in the shortest and cheapest-possible manner.

The audience, on the other hand, treats marketing as an experience. It may or may not buy or even show interest in the product but it wants to be entertained through the process, costs and time are irrelevant to them.

Social Media—Built for Marketing

Enter social media, which is probably the best way to engage, communicate, interact, and, ultimately, even sell to your target audience. It’s a fantastic medium because it allows you to convey your message in innovative ways limited only by your imagination.

If you can think it, then you certainly can use it as a social marketing tactic.

The Emotion Factor

If marketing were all about buying ad space in a newspaper or on TV or even on FB, then why exactly would it be such a big deal? It’s a big thing because smart marketing is all about creating a treasure hunt where the audience falls in love with your brand without even realizing it.

Make them laugh, remind them of their childhood, make them feel happy for what they are, make them treasure the bittersweet experience that is life and, amidst all this novelty, help them connect all these emotions with your brand.

The best part is that striking the right emotional chord will convert your audience into your biggest salespersons. Once you harness the power of viral marketing, your brand equity and brand recognition will just zoom automatically.

TINA—No Alternative

Is there really any other medium that allows you to explore the whole gamut of emotions with unlimited volume of the message, the option of instant feedback, and hyper-personalisation opportunities?

So, the next time you feel frustrated about the ineffectiveness of your social marketing strategies, just assess your efforts against the backdrop of the emotional picture. Get this right to enjoy a fruitful and fun marketing experience.

The post Smart Social Marketing—it’s all about the Emotions, Stupid! appeared first on Followerz.

Let’s assume your newest marketing campaign becomes a viral hit and your brand acquires universal popularity and appeal. What next? Do you have a plan to build upon this surge in your brand equity?

Do you have the physical and virtual infrastructure to cater to ramped up demand? Would you be in a position to capitalise upon your success before your audience’s attention shifts elsewhere? If you cannot answer any of these questions, then it is clear that your social marketing plan does not cover the consequences of success.

Plan, Plan, Plan!

As absurd as it may seem, you must plan for the possibility of your campaign becoming a roaring success. You should have set parameters and benchmarks to assess and quantify the success of your marketing strategy and should be in a position to ramp up other aspects and functions of your business accordingly.

It may seem odd to plan for something as remote as a viral success. However, you don’t want to be that marketer who failed to exploit a viral strategy to its fullest potential. So, just as you would plan and prepare for failure, you must do the same for success as well.

Know your Expiry Date

It doesn’t take a lot for an idea or a joke to become a viral sensation. 2019 saw the hashtag #JCBvideos going massively viral all over India as people marvelled over JCB digging videos getting millions and millions of views.

Yet, this phenomenon lost steam in just a few weeks, which meant anybody hoping to ride this trend had an incredibly short timeframe before the ‘viral-ness’ expired. You cannot presume to remain a viral sensation forever because that’s just not how social marketing works.

Stay Humble… No Matter What!

It’s easy to think you cannot do anything wrong when your well-crafted idea becomes a social hit. Just keep in mind that the audience has very low tolerance for arrogance or lack of humility. So, as your plans work out and as your brand grows, stay humble and stay grounded so that you find it easier to recover from the inevitable mistakes and errors that will occur.

The post The Worst Social Marketing Mistake – Praying for Rain without an Umbrella! appeared first on Followerz.

Social platforms have blurred the lines separating B2B and B2C marketing, which means creating a message targeting either or both audiences has become a lot tougher for social marketers.

Keep these points in mind when formulating a strategy and creating content to market your product or service or brand to the ‘B’ and the ‘C’ of the social media world.

B vs C—Fundamentally Different

The basic purpose or primary objective of any business is higher profits, either through more sales or through lower costs. Your B2B message, in order to succeed, must focus on one or both these objectives.

An individual, on the other hand, is a more complex animal motivated by reasons that may not make sense all the time. Marketing to such an audience can be tough and easy at the same time. Understand him or her right and your message will shine through with minimum effort. Conversely, get it wrong and you are in for a really tough time.

Results vs. Experience

Now, this is not written in stone and a lot depends on the preferences of your specific target audience.

Generally, B2B marketing should be oriented towards results, which means the business representative reading your message should be in a position to share actionable inputs with his/he boss or colleagues.

So, a dry and short video or just an infographic conveying all relevant info about your product or service may be enough. A consumer, on the other hand, may not appreciate such a business-like approach. You may need to explore multiple channels of content to create sustainable engagement.

Role of Social Influencers

A good word from a reputed social influencer may do wonders for your B2B strategy, especially during times of economic hardship or uncertainties. The cost of a wrong decision can be disastrous for businesses, which is why they may be more amenable to trustworthy recommendations.

Individual consumers too may rely on influencers, although they may not hesitate to experiment or take a contrarian approach since they stand less to lose as compared to a business consumer.

Creating a cohesive campaign that’s B2B and B2C is not an impossible task. You just need to understand how these two audiences differ and explore the nuances accordingly.

The post B2B vs B2C – Creating a Nuanced and Dynamic Social Marketing Strategy appeared first on Followerz.

Yet, you need to protect your brand from being perceived as dated and stale, which is why you can begin the new decade with these three cool social marketing suggestions.

Take a Stand

Two social marketing campaigns that really caught the eye in 2019 included Mercedes-Benz’s #GirlsHaveNoLimit and Volvo’s #SelfieForSafety. To impress the public, a brand needs to be something more than just a product or service.

We are all part of this world and people expect brands and businesses too to stand for social issues. What social message you want your brand to represent will depend on your personal preference and the kind of audience you intend to target.

Taking a stand on a social issue has a deeper meaning—it means you believe that you can and will make a difference. To ignore socially-relevant messages may be construed as a lack of faith in your ability to take on challenging problems, not a message you want to be associated with your brand.

Make Them Laugh… Every Single Time

Ask any ten persons at random and nine will tell you they surf social media for entertainment and funny content, and the tenth one is probably too shy to go on the record.

So, except for very serious topics, keep it light, keep it funny, and keep it humorous. The good thing is there are many aspects to humour—witty, slapstick, nonsensical, or plain old punny. Explore the full spectrum and watch your audience engagement zoom ahead.

Stop selling… at least not all the time

Want your audience to believe they are something more than just wallets filled with money? Then prove it by going beyond selling and marketing all the time.

You know your audience. You know what they like and dislike and what makes them tick. So, show that you really care for them by focusing on how you can add value to their lives? This is not about being social or responsible.

This is just about sending a message that you and your brand really care for your patrons. Campaigns based on this strategy may not work out all the time, but sincere efforts will shine through over the long run.

The post 3 Cool Ideas to Spice Up Your Social Marketing Strategy appeared first on Followerz.

A very important question you need to consider—am I getting high-quality Insta likes or FB likes, Twitter followers, or SoundCloud plays?

Tackling Low-Quality Social Metrics

Where exactly do these low-quality likes or shares or followers come from? Well, quality is a subjective concept, which means a large number of FB likes from American FB users may be low-quality likes for a brand focused solely on the UK market.

Of course, random likes or follows from random locations that have nothing to do with your brand too can complicate matters. The worst part is that anybody with low-quality likes, follows, tweets, and plays are often equated with bots and this can impact your brand’s credibility very badly.

So, here is an actionable plan that will help you tackle the problem of low-quality metrics in your social presence.

Simply Remove Unwanted Likes & Follows

Removing likes and follows from your social media accounts isn’t a great idea. However, knowing how to clean up your social profiles can be useful information.

How to Remove FB Likes to Your Page

You can either remove or ban the person who has liked your page. This will remove the like as well. Removing the person leaves them free to like the page again. Banning will bar them permanently from your page until you unban them.

This can be done by opening your FB Page/ Settings at the top/ People and Other Pages/ Person’s Name / Settings icon / Remove from page likes or Ban from Page / Confirm.

How to Remove FB Likes to a Post

Removing likes to a FB post is a lot trickier. Blocking the user merely hides the like from you. Other users will continue to see the like unless you delete the post or restrict the post’s visibility only to yourself. This may work for personal posts but won’t be so simple for a promotional or marketing post.

FB users can be blocked through Settings/Blocking/Selecting User/Confirm.

How to remove FB followers

Remove unwanted FB followers by restricting the Follow feature to your friends in the Settings/Followers section. You can unfriend or block unwanted friends and get rid of their follows as well.

How to Remove Insta Post Likes

You cannot remove existing likes. At best, you can stop the user from viewing or liking your future posts by blocking him/her. Comments can be deleted manually but likes are permanent.

Access the persons’ profile and three-dot icon to block the user.

How to Remove Insta Followers

Followers can be removed only if your account is set to private. If your Insta account is set to private, then only those users whom you approve can view your posts and updates.

Followers can be removed through Profile/Followers/three-dot icon/Remove

How to Remove Twitter Followers

Followers can be blocked through Profile/three-dot icon/Block/Confirm. Once blocked, such accounts cannot follow you, view your tweets again, or access your list of followers.

How to remove YouTube Likes/Dislikes

You cannot remove likes or dislikes by other users on the videos on your YouTube channel. However, you can access Info & Settings/Advanced Settings and untick the ‘Users can view ratings for this video’ option.

How to remove YouTube Comments

You can prevent users from posting comments on your YouTube videos by accessing Info & Settings/Advanced Settings and untick the ‘Allow comments’ box.

Comments can be removed, although this can be done manually only. Click on the three-dot icon to the right of the comment and you can delete it or report it to YouTube.

How to Remove SoundCloud Reposts/ Likes /Comments

You can block SoundCloud users by accessing their profile and clicking on the Block option under the three-dot icon. Doing this automatically removes all reposts, likes, and comments posted by such users on your tracks.

Likes, Follows, Comments etc. are important metrics used by social platforms to assess your profile’s popularity. Removing even ‘low quality’ interactions can degrade your brand’s visibility and reach online.

Further, there’s no automated route to remove spam or low-quality engagements and interactions, which means this can be a laborious exercise.

Also, people always expect the number of likes and follows on a page to keep rising all the time. The general perception is that these metrics fall when platforms make algo changes to weed out fake likes and stuff.

Obviously, removing likes and follows from your account is only going to strengthen the perception that you were relying heavily on fake users. Do you really want that view to gain strength?

Further, there are simpler and much safer options to boost the number of good-quality likes and user engagement metrics on your platform.

Just Add High-Quality Likes/Follows/Retweets/Views

It is a very common misconception that all paid-likes packages are spammy and bot-based profiles that will degrade your brand’s credibility. You can easily find high-quality packages provided you focus on finding the right service provider.

Want likes or shares or follows or plays only from the USA? You got it. Want a more global response to a post with universal appeal? You can add engagement sourced from countries other than the US and the UK.

Don’t want a thousand likes to be added all at once? Just drip feed it to make it look more n natural. Need a bit of variety and want to go beyond plain old likes and follows? How about adding interested users to your FB events?

The right service provider will serve as a one-stop-shop for a wide range of platforms including FB, Twitter, Spotify, Pinterest, YouTube, and, of course, Instagram.

Manually removing likes or follows will be a mind-numbingly tedious and totally unproductive task. Expanding the scope of user engagement of your brand online and taking control of the quality issue is a far more effective alternative.

Finetune your Paid Packages Strategy

The first question you need to ask is whether the paid packages are the source of low-quality metrics on your profile. If yes, then it’s imperative you move to a service provider offering real likes from non-bot non-spammy profiles. This simple change will go a long way in resolving the issue.

Buying likes and stuff is not a silver bullet, which means buying such packages is merely the first step of a long process to boost your social presence. How many likes or follows to add? Should these be added as soon as the post is published? Should these packages be restricted to new posts alone or should you take a look at old but still relevant content?

The more you think about it, you will realise there’s a lot of scope for experimentation and finetuning. With a bit of trial and error, you should be in a position to extract maximum value out of these packages.

Take a Long Hard Look at Your Content

A professional service provider offering packages that add likes or follows or tweets or views to your social profiles will always emphasise on the fact that such packages can never take the place of quality content.

The world of social marketing is hopelessly skewed in favour of big brands with deep pockets. Numbers dominate perception and that’s how the big brands like it. Adding likes or views to your profile is merely a clever tactic to level the playing field.

Yet, what ultimately matters is the quality of your content. So, if you are worried about low-quality metrics, then perhaps you need to carry out a detailed content audit to find ways to improve the same.

Good vs Bad—an Eternal Struggle

Good and bad have been battling each other since time immemorial, and this seems to be true about social marketing as well. Don’t make the mistake of treating this task as a one-time exercise.

Rather, this will be a process that must become a part of your social marketing strategy. The definition of quality will expand as your brand’s social presence grows. You may have to accept a certain number of low-quality likes or retweets on your profile as the price of online popularity. This only means you need to be more aggressive in finding ways to attracting high-quality engagement metrics to your profile.

Good content is a guaranteed winner, although this can be a long process. Adding packages bought from credible and reputed service providers to boost up the number of likes/follows/views/follows/event responses is a shrewd tactic to win the perception battle and create a positive cycle where quality engagement leads to better-quality engagement and so on.

The post Low-Quality Likes/Follows/Views Hurting your Social Marketing Credibility? Here’s the Solution appeared first on Followerz.

The Bigger Question—When to Buy Likes

So, it’s time to ask a much more important question—when should you buy YouTube views or Insta likes or FB page likes. Should the likes be added within an hour of the upload of a new post? Or should buying likes and followers be restricted to ‘old’ posts once it has stopped attracting more likes and comments from your social followers?

Just look at this issue from the perspective of the algorithms underlying all popular social platforms. People want to see interesting and popular content whenever they log on to social media. Obviously, the algorithms are likely to be programmed to focus on the most popular and engaging posts.

And how are posts ranked on popularity or engagement? A YouTube video that garners a hundred thousand views in 24 hours as opposed to one that hits the same number in six months, which video, in your opinion, is really popular?

See how momentum is a key factor that will impact your post’s visibility? Adding a few hundred likes to your hour-old post and helping it garner a few thousand more likes naturally may make a huge difference to your brand’s social visibility.

Beyond Momentum—Content Aging

Another factor you need to consider is the speed at which content ages on social platforms. Remember the JCB meme-fest that went viral in India? That’s old news now, and any brand that tries to attract eyeballs through JCB-machine jokes is likely to lose its face.

This means holding back on buying likes or views or follows for your posts may actually be a bad decision. Obviously, exactly how many likes need to be added and whether you can afford to wait for an hour or two or whether you must act within minutes of uploading a new post is a matter of trial and error.

So, don’t err by thinking that buy Spotify plays or buy Instagram saves packages are relevant only for old and washed-out posts. In fact, buying them for your latest posts may be the smartest way to boost the ROI of your social marketing budget.

The post Still Stuck on To Buy or Not to Buy? Better Ask When to Buy Likes and Follows Instead! appeared first on Followerz.

So, how will the world change if you can no longer see how many likes or views or follows a post or update has received on social media? Should you stop buying FB likes or Insta saves or YouTube views?

The answer—not really.

Beyond just the Numbers

Do you believe that a crowded store is likely to store fresh products compared to an empty one? More online reviews = a popular business—does this idea instantly strike a chord with you?

That’s just natural human tendency, and unlikely to change just because platforms are mulling with the idea of hiding the numbers.

The Algo Question

The big question is—whether these metrics will become irrelevant for social algorithms as well. Will platforms stop measuring a post’s popularity based on these numbers? Will a post with a million likes stay hidden just because numbers don’t really matter anymore?

If yes, and that’s a pretty iffy yes, then maybe numbers will become obsolete. However, if the move is merely cosmetic and if likes/views/follows/plays will determine social visibility, then your decision to stop buying FB Page likes or Twitter followers or Pinterest repins may prove to be a gigantic mistake.

A Single Nay = Collapse

Insta may have been bold enough to take the big step but would a Facebook struggling to stay relevant for youngsters and its aged members alike or a YouTube facing competition from OTT platforms take such a gamble?

Unless all platforms come together and deploy this measure universally, chances are high that such experiments will simply fizzle out. Social media numbers have become a bit like money, it’s just impossible to be sensible about it.

All it takes is for one platform to continue with likes/views/follows being public and the entire idea will simply collapse.

Finally, maybe numbers will stay hidden and maybe algos will be tweaked to reduce their importance, but will people simply grow up and stop obsessing about social popularity? Chances are high that people will simply come up with some other ways to highlight the numbers, and that social platforms won’t be able to do anything about that.

Bottom line—don’t stop buying SoundCloud plays or FB Post likes or FB Followers just yet.

Latest Services

The post Time to Stop Buying Likes or Follows or Views? Not Just Yet! appeared first on Followerz.

Anybody with a basic understanding of social marketing strategies can, at a glance, identify the strategies and tactics in use on a social media page or profile. So, the next time you find yourself short of ideas, just check out the social pages of your competitors for a quick and thorough learning experience.

Frequency of Posting

How frequently do new posts land upon the pages of your competitors? You may notice that the combination of frequent posts and intelligent use of ‘buy likes’ and ‘buy followers’ packages contribute to a busy and buzzing feel to your competitors’ brands.

So, just take a leaf out of their books and start posting more often. Of course, you will have to come up with interesting content but that should not be a difficult experience if you keep your eyes and ears open to new ideas at all times.

Keyword Research and Usage

Stuffing keywords into each and every message, update, meme, or video description you post can seem a bit sad and desperate to your audience. Do you really want to come across as somebody who treats the audience as a bunch of fools?

Check out pages of your more-successful competitors to gain an understanding of how they research and use keywords in their content. You will notice that those with a huge following are very skilled at creating content that makes use of relevant keywords seem natural and inevitable.

ClickBait—To Do or Not To Do

 At first glance, a clickbait headline or a linkbait post may seem like a wonderful idea. However, this is a delicate exercise that needs to be done with a lot of care. Get it wrong and you may end up antagonising a large section of your followers.

Clickbait headlines are like funny pickup lines, it’s all fine provided the exaggeration is within limits. A post that makes the audience regret clicking on the link is not a good example of clickbait.

Instead of risking your goodwill, you can check out the pages of your competitors to understand audience reactions to their attempts at clickbait postings. You can learn from their mistakes, and successes as well, and decide to include such tactics into your social strategy.

The post Free Lessons to Improve your Social Marketing Rankings – Just Check Out your Competitors appeared first on Followerz.