Having established that, let’s look at how hashtags have helped many Insta marketers solve the riddle about how to get more likes on Instagram.

Hashtags – Embrace Them for More Likes

How do people search for stuff on Insta? They use keywords on Google. What about Insta? The answer is hashtags. Bored people looking for something new may simply check out hashtags like #instagood or #picoftheday just to spice up their boring feeds.

So, you just need to make sure at least one post per day sports the #picoftheday hashtag to boost your account’s visibility.

Hashtags – Go Local

Sounds suspiciously easy? Well, simply adding a few hashtags won’t mean the likes will start pouring in. But, it’s a start and you need to keep going. Next on your hashtags strategy should be focusing on local hashtags.

Local can mean two things here – tags relevant to the local community where your business is located and local tags relevant to where your target audience is located.

The smart thing to do would be to focus on both when creating content. As you can see, using hashtags smartly can help you finetune your content strategy. The tags can tell you want your audience wants to see on Insta, and you can add a dash of your imagination and creativity to spice it up.

Reverse Engineering Hashtags

The good (and bad) thing about social marketing is that you cannot keep good marketing strategies secret for long. Take advantage of this and just check out how successful Insta marketers and influencers are using hashtags.

You should also focus on others targeting the same audience and learn how their posts are showing up in targeted searches by users.

Work Smart and Hard

Leverage your hard work and extract more bang for your effort by making strategic use of paid Instagram likes packages. Learning how to get more likes on Instagram can be a trial and error process, but you don’t have the luxury of a long learning curve, right?

So, simply buy the likes and add them to your posts so that you don’t lag behind even as you learn how to use hashtags better to understand how to get more likes on Instagram.

The post How to Get More Likes on Instagram – Answer’s Hidden in #Hashtags appeared first on Followerz.

It is nobody’s case that organic growth is not important. Boosting Instagram likes, Facebook followers, YouTube views, SoundCloud plays, or other metrics is impossible without organic growth.

Yet, there’s more to social marketing, especially when you are competing against those with big teams, deep pockets, and a cookie-cutter approach to content creation. And this is why how social marketers reacted to the suicide is so relevant.

Ugly Social Marketing Truths

 The suicide led to actors expressing concerns about bullying, nepotism, and favouritism in the industry followed by an avalanche of related content on Insta, FB, and other social platforms.

The sheer volume of content and the pace at which it was generated highlight some very important truths for social marketers.

• Social marketing has become a game of speed. Trends develop, mature, and taper off very quickly, which means you cannot afford to be slow in reacting to the issue.
• Staying silent will only mean you will lose your audience to somebody who is more vocal than you. Sadly, you don’t have the option of choosing the trend. If it’s there to be talked about, you better start talking.
• Numbers trump quality. Somebody posting 20 ordinary posts in a day will end up getting more views, likes, followers compared to somebody posting just one quality post a day.
• Everybody has an agenda. Some may want to just browbeat the opposing view while others may just be looking for likes and more metrics. Not having an agenda is not an option.

Dealing with the Ugly Truth

 Creating a quality FB post or Insta meme or Twitter update or YouTube video is not an easy task. Yet, you can see channels posting tons of content every day, which obviously shows how the deep pockets are being used to churn out content using hired staff.

It’s interesting to note that the strongest opposition to shrewd tactics like buying Insta likes or FB followers or Twitter retweets come from those who are manipulating social platforms to further their agenda.

In such a scenario, adding a few paid likes to your hard work and making it visible to a bigger audience is plain business sense.

Combining your creativity with packages that add likes, views, followers, and shares to your post with a click of the mouse, until the playing field remains so skewed, is the smartest thing you can do.

The post Level the Skewed Field – Play Smart and Buy Likes, Tweets, Shares, and Views appeared first on Followerz.

Change is Always Welcome

Can your brand survive or thrive even in unprecedented situations? Don’t fear a crisis because there may just be an opportunity hidden underneath. You just need to be prepared for change and prepared to change to stay on top of even the toughest situations.

Actually, adapting to change should not be so tough for a good social marketer. Just look back over the past five years and you will realize that branding and marketing on social media has changed beyond recognition.

From computers and laptops to smartphones, from two-three big platforms to more than a dozen platforms catering to different age groups and target audiences, from touch and click to augmented reality to virtual reality, smart social marketing has always been about staying on top of change.

Know Where Your Audience Is

 Posting updates on Insta when you actually ought to be on Facebook? Uploading videos on YouTube when you should be focusing on audio posts on SoundCloud? Wasting your time and attention on multiple platforms when your audience is exclusively focused on Twitter?

There’s nothing wrong in having a presence on a dozen social platforms provided you have an audience to target. So, just stick to where you know your posts and updates will resonate with the viewers and plan your content accordingly.

Combine Quality with Smarts

 The only way to build a sustainable and credible social presence is to offer quality to your audience. To know there are ways to create a perception of mass popularity and to use it along with quality content to grow faster is to be smart about it.

Nobody can just buy likes or views or plays and build a successful brand. But, where does it say you cannot combine these packages with quality content to boost momentum? If your audience likes to see good content and big numbers, then what’s the harm in giving them what they want?

Evolve, Evolve, Evolve!

Twitter is for tweets? Says who? What about Twitter polls? Considered how a live session on FB or Insta can help your brand? And what about Whatsapp and Telegram? To evolve is to survive. To stagnate is to die. This is true for living beings as well as brands.

The post Social Marketing during Pandemics – 4 Fundamental Rules to Keep You Grounded appeared first on Followerz.

Keep this simple analogy in mind the next time somebody tells you buying likes, views, shares, or plays for your brand’s social presence is a waste of time.

Building a brand is easy if you have a big audience base waiting to engage with your brand and its unique product or service.

Acquiring this large audience base is easy if you have a strong, popular, and visible brand.

Guess the dog catching the tail analogy is beginning to make sense now.

Play the Game to your Advantage

It’s nobody’s case that you can just buy your way to social popularity. Only a combination of a good product/service, quality content, and sustainable messaging efforts will give you a real shot at social marketing success.

What buying likes for your Insta updates or votes for your Twitter polls or views for your YouTube videos will do is that it will take care of the perception management part of social marketing.

Numbers matter. Period!

Wonder what happened to all that talk about Instagram hiding likes on posts? There was a lot of talk about platforms coming together and hiding numbers so that people stop obsessing about them.

Such trials petered out because, ultimately, numbers matter. They matter in the real world and they certainly matter on social media. Nobody really cares whether your posts have more ‘real’ likes, whatever that means, as compared to ‘paid’ likes.

All people do is just look at the number and form instant conclusions depending on whether it seems too high or too low. And ten times out of ten, posts with high metrics will enjoy more credibility than those with low numbers.

Nothing to Lose—Just Try!

There’s no point being too conservative about experimenting with your social marketing strategy. Any and every tactic is fine as long as it boosts your brand’s visibility and gives you a bigger platform to market your product or service.

Remember, something as inane as JCB machines at work became a viral sensation in India for a few months in 2019. If #JCBdigging can be a viral hashtag, then certainly your platform will survive even if your experiment with bought likes or views or shares or plays doesn’t work out as you planned.

The post Simplifying Social Marketing—Numbers Don’t Matter, Only Big Numbers Do! appeared first on Followerz.

Eating out, going out for the movies, travelling, holidaying, going to an amusement park, or even meeting people and making new friends, everything is going to change. Obviously, brands will also have to change the way they market and sell their products and services.

It’s time you too changed your social marketing strategy by simply buying Twitter votes for your polls or likes for your tweets so that you can look beyond numbers and do something really useful and productive for your brand.

Ramp Up Your Content Volumes

With real-life interactions restricted due to the pandemic, people have been forced to rely on virtual interactions on social platforms to stay in touch with their loved ones. Obviously, this means you need to significantly boost the volume of your social marketing content.

Stop spending hours trying to get ten visitors to interact or engage with your social profiles. Instead, simply buy likes, views, plays, and other metrics and watch organic metrics soar as high numbers attract more eyeballs and this, in turn, leads to higher numbers.

 Expand Your Social Presence

 Never had time to create YouTube videos for your brand? Wary of setting up your Insta profile without creating a content bank to ensure regular uploads? Once you boost the metrics and numbers with smart perception-management packages, you can move on to more important things.

The best part is that expanding to newer platforms will help boost your brand’s popularity across the social media universe. Once organic likes and shares and other engagement metrics take off, you can restrict yourself to buying likes for big-ticket posts or buying Insta views for updates that that extra support from your side.

Finetune your Brand’s Positioning

Covid-19 is a serious issue but there’s no need to go overboard and behave as if the world is coming to an end. There are still many reasons to hope, laugh, enjoy, and entertain yourself. Combine good old keyword search and online analytics with user feedback and engagement to create more targeted content that will enhance your brand’s positioning in the market.

This crisis is an opportunity and you must ask yourself this very important question. Is it worth spending all your time and effort trying to get more people to like your FB posts or Insta updates or YouTube videos or vote in your Twitter poll? Or is there more to your social marketing strategy?

The post Add the Power of Paid Likes and Shares to your Social Strategy and Move on to Bigger Stuff Immediately appeared first on Followerz.

This is an important question because knowing the answer can make it a lot easier for you to master the tricky world of social marketing.

The Game of Marketing

Marketing is a funny thing where there are two parties with completely opposite expectations and goals. The marketer wants to convince the audience to ultimately dip into their pockets and pay for his/her product or service, and that this can be done in the shortest and cheapest-possible manner.

The audience, on the other hand, treats marketing as an experience. It may or may not buy or even show interest in the product but it wants to be entertained through the process, costs and time are irrelevant to them.

Social Media—Built for Marketing

Enter social media, which is probably the best way to engage, communicate, interact, and, ultimately, even sell to your target audience. It’s a fantastic medium because it allows you to convey your message in innovative ways limited only by your imagination.

If you can think it, then you certainly can use it as a social marketing tactic.

The Emotion Factor

If marketing were all about buying ad space in a newspaper or on TV or even on FB, then why exactly would it be such a big deal? It’s a big thing because smart marketing is all about creating a treasure hunt where the audience falls in love with your brand without even realizing it.

Make them laugh, remind them of their childhood, make them feel happy for what they are, make them treasure the bittersweet experience that is life and, amidst all this novelty, help them connect all these emotions with your brand.

The best part is that striking the right emotional chord will convert your audience into your biggest salespersons. Once you harness the power of viral marketing, your brand equity and brand recognition will just zoom automatically.

TINA—No Alternative

Is there really any other medium that allows you to explore the whole gamut of emotions with unlimited volume of the message, the option of instant feedback, and hyper-personalisation opportunities?

So, the next time you feel frustrated about the ineffectiveness of your social marketing strategies, just assess your efforts against the backdrop of the emotional picture. Get this right to enjoy a fruitful and fun marketing experience.

The post Smart Social Marketing—it’s all about the Emotions, Stupid! appeared first on Followerz.

Let’s assume your newest marketing campaign becomes a viral hit and your brand acquires universal popularity and appeal. What next? Do you have a plan to build upon this surge in your brand equity?

Do you have the physical and virtual infrastructure to cater to ramped up demand? Would you be in a position to capitalise upon your success before your audience’s attention shifts elsewhere? If you cannot answer any of these questions, then it is clear that your social marketing plan does not cover the consequences of success.

Plan, Plan, Plan!

As absurd as it may seem, you must plan for the possibility of your campaign becoming a roaring success. You should have set parameters and benchmarks to assess and quantify the success of your marketing strategy and should be in a position to ramp up other aspects and functions of your business accordingly.

It may seem odd to plan for something as remote as a viral success. However, you don’t want to be that marketer who failed to exploit a viral strategy to its fullest potential. So, just as you would plan and prepare for failure, you must do the same for success as well.

Know your Expiry Date

It doesn’t take a lot for an idea or a joke to become a viral sensation. 2019 saw the hashtag #JCBvideos going massively viral all over India as people marvelled over JCB digging videos getting millions and millions of views.

Yet, this phenomenon lost steam in just a few weeks, which meant anybody hoping to ride this trend had an incredibly short timeframe before the ‘viral-ness’ expired. You cannot presume to remain a viral sensation forever because that’s just not how social marketing works.

Stay Humble… No Matter What!

It’s easy to think you cannot do anything wrong when your well-crafted idea becomes a social hit. Just keep in mind that the audience has very low tolerance for arrogance or lack of humility. So, as your plans work out and as your brand grows, stay humble and stay grounded so that you find it easier to recover from the inevitable mistakes and errors that will occur.

The post The Worst Social Marketing Mistake – Praying for Rain without an Umbrella! appeared first on Followerz.

So, this means you need to have a presence across multiple platforms, which is where your decision to buy TikTok followers and to buy TikTok likes for your videos can be a very smart one indeed.

Unpopular on TikTok—Just Not an Option

Anybody following the evolution of social marketing will agree there’s always one platform that’s the flavour of the month for the public. It was FB for a long time followed by Insta, and now it’s TikTok.

Being on TikTok is cool and having more TikTok likes and followers gives you more credibility in the eyes of your social audience. How exactly is TikTok better than other platforms is irrelevant.

What matters is that having TikTok followers and likes is good for your brand’s popularity, which means you need to find the simplest and easiest way to add them to your account and videos.

Buy TikTok Followers and Likes—Shrewd Tactical Move

Cutting through the clutter and building a strong TikTok account with lots of followers and likes may take a long time and there’s no guarantee TikTok will retain its buzz for that long. This is why simply deciding to buy TikTok followers and to buy TikTok likes is a very shrewd tactical move.

This will leave you to free to focus on creating quality content across all platforms. With good content taking care of organic metrics, buying TikTok followers and likes will take care of those TikTok users who equate big numbers with popularity and credibility.

Such an Inexpensive Option

The best part is that these buy TikTok followers and buy TikTok likes packages are so inexpensive that adding a few hundred followers and a few thousand likes for your videos will barely impact your social marketing budget.

To think you can simply buy your way to social popularity is foolish. However, to completely ignore these options is not very clever either. If TikTok is a big deal today, then sensible social marketing dictates you explore your prospects on this platform as well.

Buying TikTok likes and followers is a low-cost low-effort option to get you started on your TikTok journey.

TikTok Services

The post Use TikTok Likes and Followers Packages to Boost Your Social Branding Prospects appeared first on Followerz.

Social platforms have blurred the lines separating B2B and B2C marketing, which means creating a message targeting either or both audiences has become a lot tougher for social marketers.

Keep these points in mind when formulating a strategy and creating content to market your product or service or brand to the ‘B’ and the ‘C’ of the social media world.

B vs C—Fundamentally Different

The basic purpose or primary objective of any business is higher profits, either through more sales or through lower costs. Your B2B message, in order to succeed, must focus on one or both these objectives.

An individual, on the other hand, is a more complex animal motivated by reasons that may not make sense all the time. Marketing to such an audience can be tough and easy at the same time. Understand him or her right and your message will shine through with minimum effort. Conversely, get it wrong and you are in for a really tough time.

Results vs. Experience

Now, this is not written in stone and a lot depends on the preferences of your specific target audience.

Generally, B2B marketing should be oriented towards results, which means the business representative reading your message should be in a position to share actionable inputs with his/he boss or colleagues.

So, a dry and short video or just an infographic conveying all relevant info about your product or service may be enough. A consumer, on the other hand, may not appreciate such a business-like approach. You may need to explore multiple channels of content to create sustainable engagement.

Role of Social Influencers

A good word from a reputed social influencer may do wonders for your B2B strategy, especially during times of economic hardship or uncertainties. The cost of a wrong decision can be disastrous for businesses, which is why they may be more amenable to trustworthy recommendations.

Individual consumers too may rely on influencers, although they may not hesitate to experiment or take a contrarian approach since they stand less to lose as compared to a business consumer.

Creating a cohesive campaign that’s B2B and B2C is not an impossible task. You just need to understand how these two audiences differ and explore the nuances accordingly.

The post B2B vs B2C – Creating a Nuanced and Dynamic Social Marketing Strategy appeared first on Followerz.

Yet, you need to protect your brand from being perceived as dated and stale, which is why you can begin the new decade with these three cool social marketing suggestions.

Take a Stand

Two social marketing campaigns that really caught the eye in 2019 included Mercedes-Benz’s #GirlsHaveNoLimit and Volvo’s #SelfieForSafety. To impress the public, a brand needs to be something more than just a product or service.

We are all part of this world and people expect brands and businesses too to stand for social issues. What social message you want your brand to represent will depend on your personal preference and the kind of audience you intend to target.

Taking a stand on a social issue has a deeper meaning—it means you believe that you can and will make a difference. To ignore socially-relevant messages may be construed as a lack of faith in your ability to take on challenging problems, not a message you want to be associated with your brand.

Make Them Laugh… Every Single Time

Ask any ten persons at random and nine will tell you they surf social media for entertainment and funny content, and the tenth one is probably too shy to go on the record.

So, except for very serious topics, keep it light, keep it funny, and keep it humorous. The good thing is there are many aspects to humour—witty, slapstick, nonsensical, or plain old punny. Explore the full spectrum and watch your audience engagement zoom ahead.

Stop selling… at least not all the time

Want your audience to believe they are something more than just wallets filled with money? Then prove it by going beyond selling and marketing all the time.

You know your audience. You know what they like and dislike and what makes them tick. So, show that you really care for them by focusing on how you can add value to their lives? This is not about being social or responsible.

This is just about sending a message that you and your brand really care for your patrons. Campaigns based on this strategy may not work out all the time, but sincere efforts will shine through over the long run.

The post 3 Cool Ideas to Spice Up Your Social Marketing Strategy appeared first on Followerz.